{"id":65353,"date":"2026-11-11T12:00:47","date_gmt":"2026-11-11T18:00:47","guid":{"rendered":"https:\/\/cuernavaca.gob.mx\/?p=65353"},"modified":"2026-11-11T14:15:48","modified_gmt":"2026-11-11T20:15:48","slug":"b1709-11-11-26-impulsa-cuernavaca-la-profesionalizacion-del-turismo-de-romance-con-master-class-especializada","status":"publish","type":"post","link":"https:\/\/cuernavaca.gob.mx\/?p=65353","title":{"rendered":"B1709 11\/11\/26 IMPULSA CUERNAVACA LA PROFESIONALIZACI\u00d3N DEL TURISMO DE ROMANCE CON MASTER CLASS ESPECIALIZADA"},"content":{"rendered":"<p><strong>\u2022 La capacitaci\u00f3n reuni\u00f3 herramientas para fortalecer la planeaci\u00f3n, comercializaci\u00f3n y operaci\u00f3n de bodas destino y otras experiencias vinculadas con este segmento tur\u00edstico<\/strong><\/p>\n<p>El Ayuntamiento de Cuernavaca, a trav\u00e9s de la Secretar\u00eda de Desarrollo Econ\u00f3mico y Turismo (SDEyT), realiz\u00f3 la Master Class Planeaci\u00f3n, Comercializaci\u00f3n y Operaci\u00f3n del Turismo de Romance, un espacio de formaci\u00f3n dirigido a wedding planners, agencias de viajes, hoteles, prestadores de servicios tur\u00edsticos y personal de contacto interesados en ampliar sus oportunidades de negocio en este segmento.<\/p>\n<p>La actividad, desarrollada en la explanada del Museo de la Ciudad de Cuernavaca (MuCiC), cont\u00f3 con la asistencia del secretario de Desarrollo Econ\u00f3mico y Turismo, Marcos Manuel Su\u00e1rez Gerard, quien destac\u00f3 la importancia de impulsar la capacitaci\u00f3n y profesionalizaci\u00f3n de los prestadores de servicios tur\u00edsticos para ampliar las oportunidades de negocio y fortalecer la competitividad de Cuernavaca como destino tur\u00edstico.<\/p>\n<p>Durante la sesi\u00f3n, impartida por Lili Anciola, directora de Educaci\u00f3n de Bodas ABC y coordinadora acad\u00e9mica de los programas de maestr\u00eda de la Universidad An\u00e1huac M\u00e9xico, se compartieron herramientas y estrategias para el dise\u00f1o, promoci\u00f3n y operaci\u00f3n de productos y servicios especializados, tomando en cuenta las tendencias del mercado y las expectativas de las parejas que buscan experiencias para celebrar momentos especiales.<\/p>\n<p>Tambi\u00e9n se abordaron aspectos relacionados con bodas destino, lunas de miel, aniversarios, pedidas de mano y renovaci\u00f3n de votos, entre otras celebraciones, as\u00ed como la importancia de coordinar a los distintos proveedores que intervienen en la organizaci\u00f3n de estos eventos para ofrecer servicios integrales y de calidad.<\/p>\n<p>Con estas acciones, el Gobierno Municipal busca fortalecer las capacidades de quienes integran la cadena de valor tur\u00edstica, impulsar una oferta diferenciada y aprovechar las oportunidades que ofrece el turismo de romance para diversificar la actividad econ\u00f3mica y posicionar a Cuernavaca como un destino para bodas y otras celebraciones.<\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-65353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u2022 La capacitaci\u00f3n reuni\u00f3 herramientas para fortalecer la planeaci\u00f3n, comercializaci\u00f3n y operaci\u00f3n de bodas destino y otras experiencias vinculadas con este segmento tur\u00edstico El Ayuntamiento de Cuernavaca, a trav\u00e9s de la Secretar\u00eda de Desarrollo Econ\u00f3mico y Turismo (SDEyT), realiz\u00f3 la Master Class Planeaci\u00f3n, Comercializaci\u00f3n y Operaci\u00f3n del Turismo de Romance, un espacio de formaci\u00f3n dirigido\" \/>\n\t<meta name=\"robots\" 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